The least interesting use of AI in cold outreach is writing more cold emails. The more useful bit is doing more research before one gets written.
You can now take a company, role and person and quickly understand what the business does, what markets it serves, what appears to be changing and which part of your offer might genuinely be relevant. Then the email can be short because the thinking happened before it.
That is a much better version of “personalisation” than dropping a first name into the first sentence.
We use Apollo for a lot of the prospect data and research around this. If you want to try it, this is our Apollo referral link. It is an affiliate link, so we may earn a commission if you become a paying customer through it.