The impact
Reduce repeated photography and editing
Approved source imagery can be reused across selected variants without repeating the entire production process for every finish.
Visualise more of the range
Teams can create consistent colour and material variants that would otherwise be slow or expensive to produce.
Move merchandising faster
Web-ready cut-outs and lifestyle assets are produced through the same repeatable workflow.
Keep publication controlled
Human review remains the final gate for fidelity, brand suitability and whether an image is ready to publish.
The problem
Furniture and ecommerce teams can need a separate shoot or lengthy editing for every fabric, colour or finish. Producing cut-outs, variants and roomsets across a large range takes time and makes it harder to keep the catalogue moving at the pace merchandising needs.
What the Application does
AIMAI built Magic Studio to create product variants from an approved source photograph. The Application applies selected material or colour references while preserving the product’s shape and important detail, then produces clean web cut-outs and lifestyle imagery in a repeatable workflow for human review and export.
How it works
- Approved source product image loaded
- Material or colour variant selected
- Product shape and detail preserved while the variant is applied
- Web-ready cut-out produced
- Lifestyle or roomset imagery generated to brand guidance
- Human review confirms fidelity before export or publication
What it uses
- Approved source product image
- Fabric, material or colour references
- Visual brand guidance
- Required output dimensions
What it produces
- Variant product images
- Web-ready cut-outs
- Lifestyle or roomset imagery
- Consistent asset naming and export
Where people stay in control
Human review confirms product fidelity, acceptable imagery and brand suitability before an asset is published. The Application accelerates production without removing merchandising or creative approval.
The result
The creative workflow starts from an approved product image and produces a broader set of consistent visual assets without repeating the full photography and editing process for every variant. Human review still controls fidelity, brand suitability and publication.
Could something similar work in your business?
It is likely to be relevant if:
- You sell products with many colours, fabrics, finishes or visual variants.
- Each new variant currently needs significant photography or editing work.
- Product cut-outs and lifestyle imagery need to follow consistent brand rules.
- Merchandising teams need more assets than the current creative process can comfortably produce.
- A human still needs to approve product fidelity and publication quality.
Have a workflow like this?
Tell us how you create product variants and ecommerce imagery today. If the workflow has similar source images, material references, brand rules and review stages, we can show you how an Application could be configured around your catalogue process.