The impact
Create more local content from the same central rules
Store-specific promotions are produced through one repeatable workflow instead of being recreated manually for every location.
Keep promotions aligned to live stock
Creative starts from the products and availability relevant to each store rather than a generic central campaign.
Protect brand and pricing consistency
Approved templates, offer treatments and caption guidance are applied before anything reaches publication.
Keep marketing in control
The Application prepares the assets, while marketing retains approval over brand, offer and publishing.
The problem
Multi-site retailers need local content that reflects what each store actually has available. Producing that creative manually across many locations is slow, repetitive and difficult to govern consistently.
What the Application does
AIMAI built the Application to connect store-level stock with a governed creative workflow. Marketing selects products in batches, the Application applies approved visual templates and pricing treatments, places product photography into the creative, proposes captions and prepares channel-ready assets for human review, export or publishing.
How it works
- Store-level stock and product data loaded
- Marketing selects products or promotion batches
- Approved visual templates and pricing rules applied
- Product photography placed into the creative
- Captions and local variants prepared
- Marketing reviews and approves export or publication
What it uses
- Store stock or eSEL-style data
- Product images and identifiers
- Brand templates, pricing rules and caption guidance
- Store or location context
What it produces
- Batch social creative by store
- Price and offer treatments
- Suggested captions
- Export or publishing-ready assets
Where people stay in control
Marketing owns the templates, brand rules and final publishing decision. Stock data can begin as a controlled upload and move to deeper integration once the workflow is proven.
The result
Marketing works from a repeatable stock-aware creative process rather than rebuilding similar local promotions for every store. Approved brand and pricing rules stay central, local variants are easier to produce and marketing keeps the final publication decision.
Could something similar work in your business?
It is likely to be relevant if:
- You operate multiple stores or locations with different stock positions.
- Local teams need promotional content that reflects what is actually available.
- Marketing repeatedly rebuilds similar creative for different stores.
- Brand, pricing and offer treatments need central control.
- Human marketing approval must remain in place before publishing.
Have a workflow like this?
Tell us how local promotions are created across your stores today. If the workflow has similar stock data, templates, pricing rules and repeated creative production, we can show you how an Application could be configured around your retail marketing process.