The scene as it stands
You can probably spot an AI-penned blog from a mile away. There’s something about the monotony of the language and the consistency of the structure.
The internet is being flooded with fairly dull content as companies and marketing agencies battle to win attention for their clients in a rapidly rising ocean of content. And the search engines don’t like it.
Even so it’s tempting to follow the crowd and use the likes of ChatGPT to produce content in volume, as you need to keep up with the competition.
So the choice seems to be
high-quality, low-volume human-developed content
…or…
High-volume AI-generated stuff that stinks of AI.
How AIMAI is bridging the gap
AIMAI has a mission to bridge the gap between human and machine intelligence.
The development of blog writers for their clients is a perfect example of this. As with all AIMAI tools, the secret sauce sits in their ability to customise.
- Customise what goes in (inputs).
- Customise the prompt (engineer the best results).
- Customise the context (make it relevant to the brand).
This the AIMAI rule of 3.
This approach yields results that are significantly different from the standard AI stuff that’s filling our screens at present.
Here is a closer examination of each principle.
Customise what goes in
ChatGPT often gets some bad press for producing sub-par content. But this isn’t necessarily the engine’s fault. After all, the old saying ‘Rubbish in equals rubbish out’ still rings true (just about) in our AI world.
We need users of AI to be able to input the right quality of data. Else the engine will likely hallucinate. That’s why AIMAI always controls the input.
For example, the blog tools we develop will always collect vital information to ensure the blog is fit for purpose.
Think target keyword for SEO purposes. Think reason for the article, any particular key points to capture, any links to external sources required. You get the idea.
By guiding users through these inputs, the engine produces content that starts to turn up with some of the goods.
Customise the prompt
This is, without doubt, the step that makes the largest difference to the quality of your content. This is where you instruct the engine to create content in the way that you want. But it’s not easy.
It’s not programming; it’s prompt engineering.
And it’s more like taming a bull than writing code. But it’s where the magic happens. This is where prompt engineers are needed. And it starts to highlight one area where AI agencies can add incredible value.
AIMAI employ prompt engineering to make sure the connection between the client and the AI, works.
Customise the context
This is where AIMAI tools work differently from most other tools and agencies. We know the power of making content relevant. And we know how frustrating it is to be getting content out of AI engines that are good but not right.
It makes the machines seem clever but ultimately wrong.
The key to solving this issue is context. Give the machine the right data (and the right instructions with a customised prompt), and it will give you your reward in the form of great content.
Like all AIMAI tools, the blog writer uses your specific company data or your client’s company data – to add the critical component of context.
How do AIMAI do this?
By storing your data and your client’s data – at a brand level – in the AIMAI platform.
Things like brand name, target customers, brand goals, products, services, benefits, etc.
This means that our prompt engineers can access this data when engineering prompts. It also means we need to collect less information from users at the input stage (when the tool is being used).
What’s great about this is that the AIMAI client can control the customer-specific data in the AIMAI platform. This way, they stay in control of the context.
So, by collecting only the vital information relevant to the current blog, using relevant brand data controlled by the user – the user stays in control of the subject matter with limited inputs.
And our prompt engineering and connection with the latest AI engines mean that you get the results that you want.
But what if what is produced is not quite right?
Should the output from the blog writer not meet your expectations, AIMAI’s tools facilitate ongoing dialogue. Clients are empowered to provide immediate feedback on desired changes, prompting the tool to refine its output accordingly.
This process is infinitely repeatable, offering endless opportunities for iteration and perfection.
Furthermore, AIMAI extends the privilege of unlimited access to its clients, allowing for an unrestricted number of users and brands to leverage their datasets. This inclusivity ensures that a diverse range of voices and perspectives can contribute to the content creation process.
It is important to remember that AIMAI’s offering is the delicate balance between automation and human oversight. While the AI assumes the brunt of the workload, ensuring efficiency and consistency, it remains imperative that users exercise final judgement, ensuring the output aligns with their standards and objectives.
By opting for AIMAI’s blog writer, clients not only enjoy superior quality and SEO-optimised content but also benefit from significant time savings and maintained command over the creative direction.
